Below, you'll find frequently asked questions separated by logical order.
If we don't have answer here, contact us!
What's is osens?
OSENS is a Digital Brand Strategy consulting company.
What are the advantages of Osens?
In a market where supply generally exceeds demand, OSENS believes that the competing on modern marketplace is a systematic process. OSENS has created the Brand Super Engine™ Methodology System. OSENS believes that all elements of one business are connected. They are all based on the resource integration of the Brand Positioning Strategy. All the resources of the business go beyond one direction and one point, to penetrate this point and dig out the big oil wells with endless wealth of their own. This resource integration requires strategy. Strategy + Innovation + Technology (Only a systematic operation system can succeed) and exactly this is the essence of the OSENS brand Super Engine™.
Based on the Brand Super Engine™ approach, OSENS provides integrated Services in the following 5 directions:
Corporate strategy and top-level logic of the brand
Brand strategic Positioning and Core Values
Brand Super Memory System (1. Language Memory System: Keywords, Language system + 2. Visual memory system: Super Symbol, Visual Hammer, Visual System)
Operation foil based on Brand Positioning (concentrate superior forces and minimize costs)
4.1 Product System
4.2 Terminal System
4.3 Investment Promotion System
4.4 Integrated Marketing Communication System
Brand Digital Marketing Landing (domestic Brand Full Case Service company that helps customers do digital marketing landing, because we believe that in the digital age, TV screens have gradually moved away from young people, "where the customers are, the marketing needs to be." If the brand cannot build its own unique content distribution capabilities, it will not be able to gain a foothold in the future competition. This is too important, so we have the responsibility to go deep into the front line of execution.)
What is the full content of the annual service?
OSENS Super Brand New Engine™ is a whole content of our service, it is also OSENS' method system, and the reason why customers choose OSENS .
How to cooperate? How to charge?
The Project System, the service period is 3 months. Complete Strategic Positioning Plan and shaping core memory points of the brand. The implementation is left on the client.
The Annual Full Case System, the service period is 1 year. After completing the 5 major directions, 7 major systems, and 3 or 6 sectors, they will be “placed on the horse and sent for a ride”, and coordinated the company’s strategic implementation, strengthen the Market, and Continuously revise and improve the core strategy and innovation. We adhere to the work philosophy of "All elements are part of the whole". The content of our services ranges from Corporate Strategy, to top-level Brand logic, to Brand Strategic Positioning, to Brand Super Memory System, to Product Development based on Brand Strategic Positioning, Terminal system, Investment Promotion, and Integrated Marketing communication are actually a process of the same line. Any of these steps are dependable of each other and cannot be extracted separately. Whether it is creating a TV commercial or designing a packaging, we see it from perspective of the top-level logic. Only in this way we can truly ensure that the company's resources are exploited to the maximum and can fundamentally save the cost of the company.
Osens has never done a project in your industry. Is that a problem?
OSENS service scope is not limited by the industry, although each industry has its own Particularity, but the essence of the brand is the same, the essence of marketing is the same, and the marketing methods are also the same. OSENS Full Branding Service involves into 28 high-scale industries:
(1) Catering
(2) Health
(3) Electronic and electrical
(4) Real Estate
(5) Textiles
(6) Services
(7) Clothing
(8) Footwear
(9) Industrial products
(10) Internet
(11) Cosmetics
(12) Home appliances
(13) Home life
(14) Building materials
(15) Education
(16) Finance
(17) Hotels
(18) House-moving
(19) Franchise chains
(20) Tourism
(21) Mother and child
(22) Agricultural products
(23) Automotive
(24) Daily chemical
(25) Technology
(26) Fashion industry
(27) Culture and sports
(28) Consumer electronics, Government Public welfare and other industry services.
Serving customers all over Mainland China and around the globe.
OSENS deeply studies the target costumer persona. Every time it enters a new industry field, it will also deeply study the Macro Information, Competitors, Product Structure and Marketing Model of the industry, and quickly understand the industry to understand the company, so as can carry out brand strategic positioning and build Brand Marketing Portfolio based on this. In an era of hyper-competitiveness, you need a breakthrough idea. Innovation often comes from cross-industry vision and cross-industry experience, so we must respect industry rules. We cannot depend on the industry’s inertial path.
Serving customers all over Mainland China and around the globe.
OSENS deeply studies the target costumer persona. Every time it enters a new industry field, it will also deeply study the Macro Information, Competitors, Product Structure and Marketing Model of the industry, and quickly understand the industry to understand the company, so as can carry out brand strategic positioning and build Brand Marketing Portfolio based on this. In an era of hyper-competitiveness, you need a breakthrough idea. Innovation often comes from cross-industry vision and cross-industry experience, so we must respect industry rules. We cannot depend on the industry’s inertial path.
Does Osens promise to increase performance and sales?
We never promise specific sales growth. However, we regard the results of our clients' businesses as results of our work.
The increase in sales is the common result of the operation of the entire marketing system and the influence of the external environment. This includes not only the marketing consulting programs we provide, but also the specific implementation level of the company.
Many of these variables are beyond our control, so we will not have this promise.
What are the characteristics of Osens? What is the difference with XXX?
The essence of the strategy is not to compete with others, but do something unique and suitable for your own business. OSENS is a Full-Case Service company for Digital Branding in China. We have created a new Super Brand Engine™ method and created a 3-in-1 Business model of Strategy + Innovation + Technology.
Is it a problem that Osens and you are in two different countries?
OSENS philosophy is to bring all smart people together to work.
Looking for a consulting company, you are looking for professionals, experts, and want to find a matching team. The quality of the national customer service is on the TOP level of Shanghainese standards, and geography is not a problem.
What is the project operation system of Osens?
OSENS adheres to the work concept of "Integrated Creation of Brand Super Engine™", and we will organize a dedicated project team to serve you.
The project team works under a system of one specialization, multiple abilities, full attack and defence. The team members include not only company partners, strategy directors, strategy managers, design managers, designers, but also the company's empowerment team, such as senior Designer, illustrator and website engineer.
During the cooperation period, the team will have a dedicated project docking person to dock with the customer.
What is the time plan? When we will get the first proposal?
We will provide customers with Annual Full-Case consulting services, and continue to be responsible for the formulation of Corporate Strategy, Brand Strategy, Product Strategy and Creative Content Service throughout the year.
When OSENS starts to cooperate with new customers, after more than two months of intensive research, strategic and creative work, the first report will be made for the customer within the third month.
The core content submitted includes: Corporate Strategy, Brand top-level Design, Brand Positioning, Brand Super Memory System and Core Content.
In other words, in the first quarter when we start cooperating with new customers, we will provide them with the Core Work Content of the Brand's Full Case Service.
The specific work in the next three quarters will be the continuous revision and improvement of core strategies and core ideas, as well as the implementation of specific landing practices.
What is the core value of the brand full case service company?
The core values of consulting companies are:
Find the Right Direction
Make a Systematic Plan
Outstanding Creativity
Solve the Core Problem
OSENS way of doing things is to help customers do the right things and do the right way. Only by grasping the main contradictions and the main directions of the main contradictions, and focusing the work on the most valuable places, we can truly create value for customers. The 1st thing is to do a good job in the top-level design of the brand, which: determines the direction of the brand, establishes a good brand system, and guarantees the long-term success of the brand; 2nd thing is to grasp the core breakthrough of the brand, that is, the strategic resource allocation and operation foil based on brand positioning.
Be tough; despise the enemy strategically and value the enemy tactically. The ability of a consulting company is by no means better than your full-time employees in every detail. The commander is not necessarily stronger than any soldier. The strength of a consulting company is to help you organize your ideas, find directions, and provide methods and tools. To make the customer’s work more effective, and to make the product sell better, rather than sinking into the affairs of your employees without seeing the whole picture and not finding the key.
How to choose a brand full serivce company?
You must have your own unique positioning: If you can't effectively position yourself, how can you effectively position your customers?
Must be visible: Visibility is the accumulation of reputation for serving customers in the past, and “Rome was not built in a day”.
There must be a Methodology: a company with methodology must focus on the inheritance and sharing of Knowledge, so that personal capabilities can be transformed into organizational capabilities. Note that an organization serves you, not an individual;
In-depth communication is a must: Osens will be extended part of your company. Like when you touch your own hands, you have no feelings. That`s how seamless our communication will be.
Don`t worry. Send us an email with your question and we'll send you the answer.
Osens will develop exclusive solutions according to your needs.