Monetize the trend of
Rising Brand speak Chinese.
Broader goals, global knowledge and social media make ultra-rich Chinese customers hungry for new passions and curiosity for extreme lifestyle Concept of"Face"or"Mianzi"makes imported products a status symbol of" having money". Because of numerous affairs since Chinese mass production and cheap inputs, imported products are trusted as safer than local products. China is currently the big gest market for luxury and prestige brands from the Western industries-with final consumption expenditure(5, 634, 823 million US$).
Why Western Playbook doesn't work in China?
East and West are two different worlds. Entrance on the Chinese market have unbearable barriers for foreign businesses: different dialects, diverse market behaviour, specific administrative proce dures, contrasting lifestyle and aesthetic standards, digital behaviour and online access diffculties Experts recommend merging with local enterprise or hiring consultant agency.
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